“Publishers used to tell readers what was hot. Now it’s the other way round.”
— From The Economist
article, "Of Brooms and Bondage,"
which argues, “Today, a bestseller must usually appeal either to young people (who use social media a lot) or women (who dominate reading groups).”
Drowning In D.I.Y. Books.
Far from disappearing, paper books may abound in the future.
“Print-on-demand” publishing is about to do the same thing to books as did the office printer to printing: trigger a boom in D.I.Y. paper-based books.
Consider: In traditional print publishing, the number of new titles increased by 5 percent from 2009 to 2010, rising to 316,000. In contrast, print-on-demand and self-publishing boomed by 169 percent—hitting a stunning 2.8 million unique titles.
As with blogs, most D.I.Y. books will be dreadful and treasured only by their authors.