Posts tagged 'Publishing'
The state of publishing, circa 2030?
This curious, no-picture calendar is a creation of the curiously named “Manufactory For Garbage Publications.” A literary version of the dumpster diver, its editors scavenge the streets for words.
Twice, every year, the people in the German city of Karlsruhe, clear their attics and basements of all manner of printed detritus. Municipal workers come to collect them the next day, but before the garbage men arrive, the editors arrive.
They riffle through them, looking for a coffee-stained pamphlet here, a greasy print ad there, a tattered textbook near, a dog-eared paperback afar, and glean from them bits and pieces of text. They simply arrange them, adding nothing, but an abstract point of view.
"Publishers used to tell readers what was hot. Now it’s the other way round."
— From The Economist article, “Of Brooms And Bondage,” which argues, “Today, a bestseller must usually appeal either to young people (who use social media a lot) or women (who dominate reading groups).”
The publisher of the ever-popular “Chicken Soup for the Soul” series, thought, “Well, why not start selling chicken soup for the body? After all, those for the mind sell so well.”
And, now, comes a new line of hearty chicken soups, to be sold in glass mason jars.
When we tire ourselves of e-ink and tablet glare, we’ll turn back to the drawing board to redesign “the book of the future.”