Jan. 28, 2012 at 1:48pm with 430 notes
AdvertisingEnvironmentPollution
An ad campaign using intricately cut leaves, indicating their ability to absorb carbon dioxide.

An ad campaign using intricately cut leaves, indicating their ability to absorb carbon dioxide.

Jan. 3, 2012 at 2:42pm with 28 notes
EnvironmentFashionJeansLevi'sWater
We all have one or a dozen of denims in our closets. But, did we know that a pair of jeans has a lake-size water footprint? Probably not.  From irrigating the cotton crop in rural India to stitching to laundering multiple times at home, a typical pair of blue jeans takes up 919 gallons of water during its life cycle. That’s enough to fill about 15 spa-size bathtubs. A new Levi’s campaign titled, “Dirty Is The New Clean,” aims to alert wearers to this colossal waste and Levi’s, on its part, is doing all it can to bring that number down. 

We all have one or a dozen of denims in our closets. But, did we know that a pair of jeans has a lake-size water footprint? Probably not. 

From irrigating the cotton crop in rural India to stitching to laundering multiple times at home, a typical pair of blue jeans takes up 919 gallons of water during its life cycle. That’s enough to fill about 15 spa-size bathtubs.

A new Levi’s campaign titled, “Dirty Is The New Clean,” aims to alert wearers to this colossal waste and Levi’s, on its part, is doing all it can to bring that number down. 

Dec. 27, 2011 at 5:47pm with 21 notes
BananasAdvertisingEnergyEnvironment
Banana turns to peels, peels to waste, waste to wind turbines, wind turbines to energy. This ad is a high-IQ idea.

Banana turns to peels, peels to waste, waste to wind turbines, wind turbines to energy. This ad is a high-IQ idea.

Dec. 6, 2011 at 9:07am with 39 notes
WaterPackagingCartonsEnvironment
To atone for the eco-sins of the bottled water industry, Boxed Water Is Better, is selling water in a TetraPak carton. They are far kinder to the environment, but will they ever replace plastic bottles? 

To atone for the eco-sins of the bottled water industry, Boxed Water Is Better, is selling water in a TetraPak carton. They are far kinder to the environment, but will they ever replace plastic bottles?