This is the art theme for the 2013 Burning Man festival: “Cargo Cult.”

“Cargo Cult” is a still-active, alt-religion, whose followers (“messengers”) worship a mysterious deity figure named John Frum. Frum embodies the spirit of American serviceman, who dropped cargo from the sky (in the form of “unimaginable riches,” “magical foodstuffs that never spoiled” and “inconceivable power sources”) to the South Sea island during World War II.